Increase Your Change Capacity with Change Management Certification

Posted by Paula Alsher on Thu, Sep 28, 2017 @ 01:44 PM

Long-term change capacity is the pot of gold at the end of the change management training rainbow. One of the mistakes organizations often make is thinking about certification as a standard “training program” for HR, OD, IT or Project Manager professionals, rather than looking at how it should be used to increase the capability of Change Agents and Sponsors. Graduation woman portrait smiling isolated on white.jpeg

The ultimate goal of change management certification is not about making people feel better about your project, or convincing them of the logic of your change; it’s to have greater capacity to successfully implement changes in your organization. If you re-frame your thinking about change certification from “training” to “capability-building”, you can accomplish two things at once:

1. You significantly increase the likelihood of successful implementations by developing change bench-strength across the key players who have accountability for implementation.

2. You begin to build a critical mass of skilled practitioners who can then be deployed on future projects.

What to Look for From Change Management Certification

There are many change management methodologies out there, and many change management training options available. Since organizations are already “crazy busy,” change management certification should be positioned as a working consultative session, not change management training! Other best in class training sessions should include:

1. Learning by Doing - Training is always more meaningful and useful when you apply what you are learning to your own project, rather than to case studies or simulations that may or may not match your own situation.

2. Preparing for the level of complexity found back on the job - A good change management certification session should be focused on providing actionable strategies, tactics, and deliverables on what it takes to deliver the project to full value realization, at speed, back on the job.

3. Session Leader with On the Ground Implementation Experience - Best in class change management training should always be led by someone who has actual on the ground experience implementing change. It is the years of experience that make the facilitator an expert and add richness to the session. Without it, the training is only conceptual.

4. Practical Applications - Theories are well and good, but a repeatable process that enables changes to be implemented more quickly and to full realization is way more important. Any change management certification should focus on the “how to” with operationalized tactics and strategies.

5. Option for on-going mentoring and coaching after the session - No matter how good a class is, the truth of the matter is you can't learn enough in a classroom setting in just a few days to deal with all the complexities you may face on your own program or project. Having access to additional resources and/or coaching is invaluable.

AIM Accreditation

If you have a transformational change program, an enterprise-wide change, or a mission-critical project, you have a golden opportunity to use change management certification as a means for building change capability. The more complex your change is, the poorer your past history of implementation is, the more the need to have greater depth and breadth in terms of building change capacity.

IMA’s change management certification program is our signature, AIM Accreditation program. This 4-day session provides a deep-dive into our proprietary change management framework, The Accelerating Implementation Methodology (AIM). Almost all of our sessions are run by Don Harrison, a leading global expert with over 35 years of implementation experience (and the developer of the AIM methodology)! We ask all participants to bring a project they are currently working on so they leave with change deliverables that can be used immediately back on the job.

Participants in an AIM Accreditation learn how to:


  • Utilize AIM to identify critical roles in the implementation process
  • Apply AIM to any project phase including planning, implementation, or evaluation
  • Create a Business Case for Action statement
  • Create a key role map
  • Present key concepts to Sponsors
  • Analyze Sponsorship, risk, readiness, culture fit, and Agent capacity

Here’s what a few past AIM graduates have to say:


“Before being AIM accredited our change management approach was “spray and pray,” with very little success. I now feel equipped to tackle big projects using the AIM methodology with an almost guaranteed high level of success.” – KL National Sales Manager; Pharmaceutical Industry

“AIM Accreditation is truly one of the best and most practical trainings I’ve had. I immediately put the methodology’s principles to work, and am already getting more clarity.” – HP; Senior Management Analyst, IT


This fall, IMA is holding several public AIM Accreditations around the world:


AIM Accreditation AIM Accreditation
October 9 – 12, 2017 October 30 – November 2, 2017
Singapore London, England
AIM Accreditation AIM Accreditation
November 15 – 17, 2017 November 28 – December 1, 2017
Sydney, Australia California, USA


For more information about the Accelerating Implementation Methodology (AIM) or to register for an AIM Accreditation, visit our website at

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Topics: Change Management Methodology, Accelerating Implementation Methodology (AIM), Comparing Change Management Methodologies, Change Management Training