One of the most common questions we get from clients around Defining the Change in the AIM methodology is to explain what we mean by "human objectives." Let's try and take the mystery out of human objectives once and for all!
What's the end-goal for your enterprise-wide change? That may seem like an obvious question, but it's really not! In our thirty-plus years of change management consulting we've observed a common pattern of "premature project completion" across all types of organizational changes, including enterprise-wide change.