The AIM change management methodology highlights communication as an important step in the change process. But a communication plan by itself is NOT the same as a complete change management plan! This short video explains why communication should not be a stand-alone activity.
Organizations spend a lot of time and money putting together intricate communication plans, but at the end of the day they hear the same “we aren’t very good at communicating” feedback time and time again. What is it that makes communicating during change so difficult?
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Yes, communication is important during a change. But, don't be fooled into thinking a communication plan is the same thing as a full implementation plan.
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