The AIM change management methodology highlights communication as an important step in the change process. But a communication plan by itself is NOT the same as a complete change management plan! This short video explains why communication should not be a stand-alone activity.
Organizations spend a lot of time and money putting together intricate communication plans, but at the end of the day they hear the same “we aren’t very good at communicating” feedback time and time again. What is it that makes communicating during change so difficult?Read it Now
Only 25-30% of all business changes achieve benefit realization, and the human and cultural elements are the greatest area of risk. Download the White Paper to see how the core principles of AIM, including communication, substantially improves your likelihood of Return on Investment.
Yes, communication is important during a change. But, don't be fooled into thinking a communication plan is the same thing as a full implementation plan.Read the Article