![Using AIM to Generate Sponsorship [Video]](http://www.imaworldwide.com/hs-fs/hubfs/images/CTAs/using-aim-to-generate-sponsorship.jpg?width=196&name=using-aim-to-generate-sponsorship.jpg "Using AIM to Generate Sponsorship [Video]")
When it comes to fast change, Sponsors are the biggest roadblock. They want everyone else to move faster, but they miss how their own actions make the biggest difference in the speed of implementation. Sponsorship is both action and position! Learn what you need from Sponsors, and how to get it.
Sponsorship is the single most important success factor for any project implementation. In fact, 30-50% of your project's success depends on your Sponsors demonstrating sustained commitment to the change. Do you have the Sponsorship you need? Find out in our newest eBook!
Sponsorship is not simply a position on the org chart. Sponsorship is both action and position...and it's a very active condition! Download this engaging one hour Webinar to learn how to identify who the Sponsors are in your change and how to ensure they are Expressing, Modeling and Reinforcing their commitment to the change.
![The Three Actions Needed By Every Leader of Change [Article]](https://www.imaworldwide.com/hs-fs/hubfs/social-suggested-images/Leadership%20sign%20with%20sky%20background.jpeg?width=210&name=Leadership%20sign%20with%20sky%20background.jpeg "The Three Actions Needed By Every Leader of Change [Article]")
Contrary to popular belief, Sponsorship is not solely the result of a position on the org chart. Sponsorship is both Action and Position. This means that Sponsors must do more than just make sure the project gets launched, or authorize funding for an initiative, or sign memos and emails. There are, in fact, three very specific actions that all Sponsors must demonstrate on a daily basis to show their personal commitment to a change.
Read More Now
